CORPORATE IDENTITY
This is about who we are and what we’re going to deliver for the society in which way.
WHAT IS TRYTON
- Tryton is a business software framework: https://www.tryton.org
- Behind it, there is a lovely community of developers, process specialists, integrators and companies using Tryton.
- A foundation behind the community helps coordinating, but is not leading.
WHO ARE THE STAKEHOLDERS AND WHAT DO THEY WANT
Developer USPs
- Tryton is a three-tier high-level general purpose business framework
- Developers will love straight forward models, the code and the community.
Developer Help
- Great and helpful community: https://discuss.tryton.org
- Tryton Events: Events - Tryton Discussion
- Tryton News News - Tryton Discussion
- How to contribute (develop, translate, …): https://tryton.org
- Code review: https://foss.heptapod.net/tryton/tryton
Integrator Help
Enduser Help
- Documentation of Modules (E): Tryton modules
- Documentation of Processes (DE): https://doc.tryton.cloud
- Documentation general (DE): Tryton Buch
Consultant USPs
- High quality code
- build own business software setup with Tryton modules like playing Lego
- Open Source - no cost for the modules
- Perfect Software when looking at ISO 25010
- Engaged community not only with developers, but also other companies bringing in their practical point of view.
Consultant Headlines
- Tryton business software makes your business flow:
- A powerful tool to plan, operate, manage and control your business.
- It is very flexible. It adjusts to your needs rather than otherwise around.
- It is modular. You are free to pick what you need. (pending: Link to Modules Website and link to PyPi)
- It’s Open Source and therefore safer and you can trust it. You are able and very welcome to check the code.
- It’s not only Open Source, but also GPL. That means it is free.
- It’s Open Source under GPL. No vendor lock-in. You are always free to export all your data.
- It is productive, solid and stable.
- Server and clients are open to all common platforms and operating systems, so it suits also perfect for heterogeneous environments
- A strong community of developers with local and international know-how are able to produce a tool like Tryton, that also support international needs.
- Tryton is multi-language (20+ languages) out of the box.
- Tryton is localized and internationalized, for example with special accounting standards for different countries.
- It is secure! Rights and roles may be defined granularly.
- Your employees will like Tryton, because it has a friendly user-interface.
- Tryton is also a friend of managers: With clever reports one can see, what’s going on.
- Because of high performance code and database, Tryton is scalable from small to big companies.
- Tryton is reliable because of famous and reliable PostgreSQL database backend.
- Tryton suits well ISO 25010. Also see ISO 25010 at tryton.cloud (DE)
Consultant Help
- Show available Tryton modules: Tryton modules
- Show success stories: https://tryton.org
- Link other companies working with Tryton: pending
- Link to Demo: https://tryton.org
- Links to available SAAS solutions based on Tryton: pending
- Link to other available vertical solutions (not SAAS) based on tryton: pending
- Links to companies that provide services for Tryton projects: https://tryton.org
- Tryton News: News - Tryton Discussion
Media Help
- Media Package with short text and pictures
Partners USPs
- Support a project where the whole society can profit and not only a single company.
- Let others help you realizing your ideas
- Many thanks for your support!
General USPs
- Business Software – Modularity, Scalability & Security for Your Business
- Vibrant Community – Uninited under a Foundation
- Professional Service – Supported by a Network of Providers
- Total Freedom – No vendor lock-in
General Headline
- Tryton is business software, ideal for companies of any size, easy to use, complete and 100% Open Source.
CORPORATE DESIGN
Picture art
- Warm filter applied (kind old style chrome effect)
- Text on pictures on the left side
- Title in white color on dark background (color gradient to black from right to the left)
- Subtitle in green color on dard background (doesn’t suit well when long text because not enough contrast)
Icons art
- Looks like just taken from Google materials
- Own design language missing
Web and Print
Font styles
- Font: Roboto Condensed
- Title: White on dark background, bold style, 40 points (Web)
- Subtitle: Green, regular style, 24 points (Web)
- Heading 1: Green, bold style, 32 points (Web)
- Heading 2: Black, regular style, 16 points (Web)
- Heading 3: pending
- Heading 4: pending
- Heading 5: pending
- Text: Grey, regular style, 16 points (Web)
Links
- link color: #267f82
- link hover color: #1e6668
COMMUNICATION
Social Media
- Website Footer Twitter Link: https://twitter.com/TrytonSoftware
- Website Footer Fosstodon.org Link: Tryton (@tryton@fosstodon.org) - Fosstodon
- Website Footer Facebook Link: Tryton
- Website Footer Youtube Link: Tryton - YouTube
- LinkedIn: Tryton Group
- Instagram: not existing yet.