Since few days, I try to improve the SEO of www.tryton.org by fixing issues and follow recommendations of different webmaster tools (Google, Bing, Yandex etc.).
I think I have reach a point where there is no much that can be done with the current content. Of course having more content will be better (I have already reminded the service providers to update their success stories).
Also I think we should target the keyword: ERP, Business Application, Open Source, Free Software, CRM, accounting, stock, production, e-commerce etc.
So I’m looking for new ideas or tips to improve the SEO. One important point is having a lot of external links (we have about 30K but mainly aggregator website).
I think the community should make an effort to create more content that links to the Tryton website.
I think one way would be that at least the service providers should have links to tryton website on their own website. I checked less than â…“ have such links (I excluded links from old news or on downloaded PDF). So I think we could add a new rule to stay on the list which is to put a clear link on his website. It could be on the homepage or on a dedicated page about Tryton services for example.
The first time you enter www.tryton.org you don’t get idea of an ERP or maybe you don’t appreciate all the functions and power of Tryton, you get the idea of a framework and a need to developt something to it work. IMHO tryton is a fully functionally ERP that requires minimal efford to work.
Something more, when you share the link of www.tryton.org in twitter, it shares only the logo that don’t say much about tryton. Maybe an image update is necessary; for example, black color is good for developers but not for make it social.
My last comment: Tryton needs more success histories, there is a lot but need to be shared, I will contribute my bit in a few days.
No we have also the title and the description of the page that is set on the card.
I do not see how we could have an image that “says much about Tryton”.
For the news, we try to always have an dedicated image for it. I also set a dedicated logo to each success story.
But I do not see the link between this topic and SEO.
I have requested and send reminder since 3 months to the owners of success stories to update theirs for the new website. Up to now I received only one update (and the B2CK example).
For the record, I found that links on discuss.tryton.org pointing to *.tryton.org had nofollow attribute (as any other links). So I deactivate it for all subdomain of tryton.org and rebuild the HTML of all the posts. This will create some more internal reference links.
After 1½ month of working on many small improvements, we increased the unique visitors per day from an average of 1700 to an average of 2000 (so 17%).
On http://moretus.b2ck.com/, we can see that we had some peak between 21st July to 16th Augustus which are probably due to the registration to different search engine like Bing, Yandex etc.
On Google search for “Open Source ERP”, Tryton now appears in the navbar but we are still on the second page.
The Google Search Console shows that the main enhancements that should be done are about the mobility of bugs.tryton.org.
Also I think we are still missing external referring sites, it will be great if everyone could put at least a link to Tryton on his website and make some blog post about its Tryton usage.
The next goal should be to reach 3K unique visitor per day
Well 6 months later, we still have only â…“ of service companies that has back link to tryton.org. This is really a shame. Sometimes I feel that almost any of our users care about promoting Tryton. This is a very wrong bed because without promotion, the project can not grow. And without grow, the project can not renew and will slowly decline.
I’m wondering if we should remove them from the service companies. If they don’t care about promoting Tryton on their website I do not see why we should care promoting them on our website
I guess it will be a good start to first ask them explicitly. But at the end, it will not be enough to increase the reputation of tryton.org because I’m pretty sure those website does not have neither a high reputation.
So we must find a way to have back-link from reputed website. For example, B2CK write for each release a news on linuxfr.org which has a good reputation. But this is not enough, we must have such article in main similar websites around the world.
The backlink is important to increase the reputation of the destination website but the reputation of the website where it is placed is not important, because search engines measure the amount of links that index to that destination website.
